Norwegian Crafts at ceramic brussels
International PR campaign to highlight Norwegian artists at ceramic brussels art fair
At COVERED, we’re passionate about amplifying international cultural initiatives, giving a platform to upcoming as well as established artists and celebrating government support for the art sector. Our recent international press campaign for Norwegian Crafts and their collaboration with ceramic brussels is a testament to this dedication.
QB Gallery at ceramic brussels, photocredits Thibault De Schepper
Immersive press trip
Together with Norwegian Crafts, we organized an exclusive press trip to Norway, hosting international journalists. This experience allowed them to connect directly with the participating galleries and artists, offering firsthand insight into Norway's rich ceramic scene.
Compelling press materials
We crafted five tailored press releases, distributed globally, and complemented these with targeted one-on-one pitches to key journalists across art, design, and culture publications.
SKOG Gallery at ceramic brussels, photocredits Thibault De Schepper
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Over 22 million people reached across online and offline channels.
57 published articles in renowned national and international media outlets.
A total equivalent media value of €270,778.
Global visibility
Beyond numbers, we secured in-depth interviews and product features, shining a spotlight on Norwegian galleries, their artists, and Norwegian Crafts as an organization. This resulted in global recognition and elevated the presence of Norwegian contemporary ceramics on the international art scene.
