Nathalie Van der Massen

International PR campaign for collectible designer Nathalie Van der Massen

International PR campaign for textile designer Nathalie Van der Massen focussing on the launch of her new Ren Collection

Photocredits Senner Van der Ven & Eefje De Coninck

International PR campaign for Belgian textile designer Nathalie Van der Massen to raise awareness for REN, a collection of 3 collectible design roomdividers. The campaign ran for six months and comprised her Henry Vande Velde Award win as well as her collection presentation at Salone del Mobile.

Nathalie Van der Massen

COVERED negotiated in depth interviews as wel as product features. Resulting in global visibility for the collection.

• Project Stats

  36 PUBLICATIONS / PIECES OF CONTENT

  6,8M REACH

  103K ADVERTISING VALUE EQUIVALENCY