TEFAF 2023
Photocredits Alix Lay
PR campaign for TEFAF Maastricht and TEFAF New York 2023, highlighting the fair’s triumphant return to its traditional time and place after 2 years. Aside from press releases on a wide range of topics, we opted for broad one-on-one outreach to key journalists.
“One would need the full 11 days to grasp the richness of TEFAF”
We complemented the international talking point with extensive localized content sourcing and creation, liaising with exhibitors to gather their stories and relay them to the press.
Our strategy resulted in unprecedented fair coverage for Belgium and Luxembourg
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65 PUBLICATIONS
264 IMAGES PUBLISHED
22.1 M PEOPLE REACHED
399 BRAND MENTIONS
