FEST Maison & Objet
We set up and rolled out an international PR campaign for FEST on their Maison & Objet participation and new collection release.
COVERED consulted on the types of communication materials needed, defining press releases, invitations and image selections. We created a target guestlist and started individual outreach.
The Dutch design brand returned to the salon in style. - AD France
To ensure maximum coverage, we added Opening and Closing fair releases to the standard New collection notification. We continued outreach throughout the fair and ensure a fast response rate for journalists, resulting in amazing international coverage.
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40 PUBLICATIONS
€ 86.000 EARNED MEDIA VALUE
10M PEOPLE REACHED
